"It is important to have a strong umbrella brand Made in Slovenia, based on quality. It would prove that we know how to make good products in Slovenia. A Made in Slovenia brand would also help us break into foreign markets," said Minister of the Economy, Tourism and Sport Matjaž Han at a meeting of Slovenian business ambassadors in Lipica.
A brand, not a subcontractor
Aleša Mižigoj, Managing Director of Medex Group, said that Slovenia needs to "win" in niche industries, as it is difficult to compete with big countries or their economies.
"At Medex, we are determined to penetrate foreign markets as a brand, not as subcontractors."
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"We need to connect more to succeed better", stressed Ms Mižigoj. Photo: Nebojša Tejić/STA
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Matej Feguš, owner of Donar, pointed out, among other things, the need to strengthen the national brand and brands in general. Photo: Nebojša Tejić/STA
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The Centre for Creativity awards the "Made in Slovenia" label of excellence to products that represent good practices of Slovenian creators and companies in the creative sector. Photo: MAO archive
Made in Slovenia
Many Slovenian companies are well-known abroad, but Slovenia lacks a strong national brand, Made in Slovenia, which would brand innovative and quality Slovenian products. Melanja Korošec, Director of Strategic Marketing and Innovation at Marles, believes that a brand should demonstrate the value of Slovenian companies and at the same time represent competition with other countries.
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Melanja Korošec, Strategic Marketing and Innovation Director at Marles. Photo: Nebojša Tejić/STA
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Denis Mancevič, Director of NC3, a strategic communications company, stressed the need for strategic planning. "We need to be aware of where our economy is and what our vision is. Where we want to go." Photo: Nebojša Tejić/STA
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Entrepreneurs also inspire new generations of entrepreneurs, who themselves strive for sustainability, creativity and innovation, said Minister of the Economy Matjaž Han. Photo: Nebojša Tejić/STA
The meeting of ambassadors of the Slovenian economy abroad is organised by the Spirit agency, which has been running the national promotional campaign I Feel Slovena since 2019. Green. Creative. Smart. According to Rok Capl, Director of Spirit, 41 ambassadors have been selected as part of the campaign - outstanding Slovenian companies that stand out for their breakthrough business models, solutions, products and services, and contribute to increasing the visibility of Slovenia as a technologically developed, creatively oriented and green country in foreign markets. During the meeting, the ambassadors also visited Pipistrel, which is also among the ambassadors.
Date: 12. September 2024
Time to read: 2 min
