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World Tourism Day: Tourism and Green Investments

On the occasion of this year’s World Tourism Day, 27 September, investments have been identified as one of the key priorities for tourism’s recovery and future growth and development. Being a part of world tourism, Slovenia also celebrates World Tourism Day.

This year’s World Tourism Day is focusing on the slogan “Tourism and Green Investments”. The World Tourism Organisation (UNWTO) wishes to emphasise the importance of more and better-targeted investments for people, planet and prosperity.

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The vision of Slovenian tourism

Slovenia is a green and diverse country. Accordingly, Slovenian tourism is concentrated on boutique tourism, green and healthy environment and sustainable development.

One of the challenges presented by the unstable situation in the world is integration. As a result, Slovenia is directed towards innovative and creative tourism.

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Lively atmosphere

This week, Slovenian towns invite visitors to view its many interesting sights and buildings and attend diverse events. Each town is unique, so do not miss an opportunity to get to know at least one of them somewhat better.


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Author: Tanja Glogovčan Belančić

Date: 27. September 2023

Time to read: 1 min