Ljubljana – European Best City Break

This title confirms Ljubljana's exceptional appeal and uniqueness as a top destination for travellers seeking unforgettable urban experiences.

The Slovenian capital received the title based on the website traffic measurements of the European Best Destinations portal (europeanbestdestinations.com). In the past year, the portal attracted 7.2 million visitors, including 26% from the United Kingdom, 14% from the United States, 6% from Australia, 5% from Canada, and 5% from Germany. Ljubljana was the most visited landing page in the last 12 months, attracting 243,089 visitors. The majority of these visitors belong to the age group of 18 to 24 years (30.4%), followed by visitors aged 25-34 years (18.8%) and 35-44 years (17.9%), indicating the popularity of Ljubljana among younger and active travellers.

Maximilien Lejeune, the director of European Best Destinations, is not surprised by the result, as Ljubljana has already proven its appeal with the title of Best European Destination in 2022, which received votes from a record number of travellers from outside Slovenia. The results also show significant multiplicative effects of the previous title. As a result of that title, Ljubljana received international promotion worth of more than EUR 10 million, while the promotional value of being named the Best European Green Capital in 2021 was estimated at EUR 1.6 million.

»Ljubljana is a trendy but safe destination where everyone feels welcome. It is an open, family-friendly, and green cultural centre that everyone dreams of visiting,« says Maximilien Lejeune.

The organization is convinced that Ljubljana is a leading destination in many areas important to travellers seeking authenticity, high-quality services, safety, and unique experiences. Ljubljana ranks among the top destinations in Europe, which is a result of its efforts to be a friendly city, operate sustainably, and host high-quality events. This is also confirmed by high ratings on the TravelSat platform, where Ljubljana significantly surpassed the average of other European destinations, scoring 88 points in 2022 compared to the average of 34 points for all European destinations.

»At Ljubljana Tourism, we greatly appreciate and take pride in the awards and accolades we have received. This award is of immense importance as it is based on the opinions of people who have visited our beautiful destination. We are aware that their experiences and impressions are crucial, as they are the best confirmation of the quality of our collective work and our dedication to creating exceptional experiences. With their opinions, travellers have become part of our evolving story, growing with each new experience. Therefore, we will continue to strive for excellence, hospitality, and uniqueness to ensure that every visitor experiences unforgettable moments in Ljubljana. This inspires and motivates us to continue our mission of creating unforgettable moments and leaving a lasting impression in the hearts of our visitors. The award brings excellent visibility and invaluable promotional value to the destination,« said Petra Stušek, the Managing Director of Ljubljana Tourism.

Source: Ljubljana Tourism