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Feel Slovenia at a basketball game on 11 March 2020

Texas will have its very first opportunity to feel Slovenia at a basketball game on 11 March 2020. This will be a true ‘I Feel Slovenia’ evening with some exciting Slovenian surprises before and during the game.
Not only will this be the official name of the game, but Slovenia will also be represented on Dallas’ home court by two players; Luka Dončić from the Dallas Mavericks, whose performances and charisma first caught the attention of the NBA, and Vlatko Čančar who plays for the Denver Nuggets. Every aspiring basketball player dreams of an NBA career, and a nation of just 2 million people will have two players representing them at the game.

"I feel Slovenia" evening

Slovenian athletes have always been the best ambassadors for the destination. Sport’s emotional charge and unifying effects means that its impact often spills out into other areas.

It seems almost inconceivable that a nation of just 2 million could achieve such great results in sports.

Slovenian athletes are ranked among the best in the world according to the medals won at the Olympic Games per capita of population, and athletes from many different fields of sports achieve outstanding results almost daily.

  • GettyImages 1180763594

    Texas will have its very first opportunity to feel Slovenia at a basketball game on 11 March 2020. Photo: GettyImages

SLOVENIA –  the only country in the world with love in its name

Slovenia, one of the greenest countries in the World, located at the heart of Europe, has recognised the great potential of its partnership with the Dallas Mavericks basketball club, starring world-class athlete Luka Dončić, for greater visibility of Slovenia and the I feel Slovenia national brand, including opportunities across business, investment and tourism. The ‘Texas Feels Slovenia’ business conference takes place 12 March 2020 at the Hilton Anatole in Dallas.

It will be a unique chance to familiarise the business community from Dallas, and indeed across Texas, with investment, business and tourism opportunities within Slovenia.

Furthermore, Slovenian companies will be able to establish contacts with potential business partners in Texas.

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... and when Texas feels Slovenia as a business opportunity

The aim of the partnership with the Dallas Mavericks is also to present Slovenia as a green boutique tourist destination for visitors seeking diverse and active five-star experiences. Representatives from more than 20 tourist providers including Slovenian Tour Operators, Tourist Destinations and Hotels will present their offer at the Slovenian Tourist Workshop, which will be organised in the framework of the Business Conference.

In past years, the STB has intensified activities in the US market, the most important incoming overseas market for Slovenian Tourism. Over the past ten years, the number of tourists from the US market has risen by 300%.

The Slovenian government’s strategy defines the United States as a priority market for an increase in the volume of trade, export market for Slovenian products and services, and a source of potential investors with sufficient capital and from the relevant industries.

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Slovenia’s partnership with the Dallas Mavericks

Under the auspices of the Slovenian company Sport Media Focus, Slovenia’s partnership with the Dallas Mavericks brought together the Government Communication Office, the Slovenian Tourist Board, SPIRIT Slovenia and Ljubljana Tourism. The business conference is organised in cooperation with Slovenia’s Foreign Ministry and AmCham Slovenia.

The Partnership is a unique opportunity for all national institutions. We aim to make a connection between achievements in sport and the economy.

Texas offers numerous possibilities, and it is the 10th largest economy in the world in terms of GDP. This is an excellent opportunity for Slovenian companies that would like to enter this market.





Author: Mateja Malnar Štembal

Date: 25. February 2020

Time to read: 2 min