In December 2017, Renault unveiled a limited and exclusive series of cars, the Renault Clio "I feel Slovenia". The cars are manufactured at Revoz in Novo mesto, and are intended for Slovenian customers only.
The very best from Dolenjska
"We are extremely happy to be cooperating with Renault, and that the Clio made in Novo mesto will be carrying the "I feel Slovenia" brand," said Kristina Plavšak Krajnc, Director of the Government Communication Office and manager of the national brand.
"I feel Slovenia" is a strong and proud brand, which in essence combines the beauty of the Slovenian natural environment with the national identity and virtues of Slovenian people. Thus Renault immediately associated the brand with everything they were proud of during the production of the new Clio at Revoz Novo mesto. Clio series is intended for anyone who wants a small car with the features of a large one, as the standard equipment that comes with this Clio is similar to that of large, premium cars.
The Revoz factory has been known for many years as one of the finest, highest-quality factories in the Renault Group’s global production system.
The Clio "I feel Slovenia", which is produced in this high-quality facility, undoubtedly serves as an excellent ambassador for all of the best things we associate with Slovenia: we are small, but have everything the bigger nations have.
It should also be noted that the Clio is the most common car on Slovenian roads, and its production returned to the country in 2017. Our pride in Dolenjska-made Renault vehicles is shown as production gets underway for the Clio "I feel Slovenia" limited series, which will be manufactured exclusively in the nation.
Following the well-known slogan "Everything the bigger ones have," this Clio "I feel Slovenia" series is only available with a luxury equipment package that is usually reserved for premium cars.
I feel Slovenia
The Government Communication Office works intensively with the "I feel Slovenia" national brand. It is promoted as broadly as possible, but at the same time make judicious use of it. A strong national brand gives a country additional strength, as well as the products and services it generates. The Government Communication Office is pleased that Renault has recognised the power of our national brand.
The story of the "I feel Slovenia" brand speaks to our natural environment, our country and national identity.
A no less important part of the "I feel Slovenia" brand is played by the people of Slovenia themselves, who are industrious and who enter everything they enjoy with determination, whether it be work, sports, arts and culture, scientific research or leisure time. The "I feel Slovenia" was established in 2007, and its basic purpose as a national brand is to create a positive image and to enhance the recognition and reputation of the country.
This truly is a special car
The Revoz factory previously produced the Renault Clio, but in 2014 focused on the production of the new Renault Twingo and Smart Forfour models. The car is also produced in France and Turkey. The investment ensured Revoz stable production for the medium term and higher daily production quantities, as the factory is now running three full shifts.
Jean-Pierre Mesic, general manager of Renault Nissan Adriatic, stated he is proud that the Renault Clio is the best-selling new car in Slovenia every year.
The car is truly wonderful. And as for its beautiful name he is very grateful to the Government Communication Office and its director Kristina Plavšak Krajnc. The head office quickly noticed enthusiasm over the "Made in Slovenia" label, and allowed the use of the "I feel Slovenia" brand as a name for this special series of Clio.
Date: 6. October 2019
Time to read: 4 min